April 2005

Vol. 5 No. 8
nuts & bolts

Here's how: 1 of 2-part series --

Linking mission statement, assignments

Remember how complicated it was learning to drive? Look left, look right, look straight ahead, right foot down on the gas pedal, left foot up on the clutch, both hands on the wheel, crawl out into the traffic lane. Turn signal on? Both hands back on the wheel! Right foot on the gas, shift into second when the engine starts lugging at 25 mph, left foot down on the clutch, right up, no, down, on the gas. Where did that @#$%! truck come from? Hit the brakes, clutch, too, or you'll stall the car. OK, OK, maybe I'm showing my age here with the manual transmission, but driving has always involved a complicated set of behaviors. In any event, finally comes the day you're driving along through heavy traffic, the things you're doing make sense and you can't even remember what was so hard about putting them together.

I've had a similar experience this month, working up model syllabi that link SCI's mission statement to student learning objectives and individual assignments. It's been a learning experience. The acronymns are real jawbreakers, but it's starting to make sense, and the pieces are starting to fit together.

Beginning fall semester, every syllabus on file with the dean's office must show:

Got all that? Trust me: It isn't hard once you get the hang of it. In fact, it's pretty easy. K-12 teachers have been doing something like it with state standards for several years, and I've drawn up two syllabi now in the new format. In this month's newsletter, I'll share some tips on how I went about it.

But first, here's why we have to do it: The North Central Association's assessment czar, Cecilia Lopez, says NCA wants to see: "assessment programs ... in which academic departments and programs have clearly linked their assessment activities to their own statements of purpose and goals, and to their objectives for student learning, and in which all of these are reflective of relevant portions of the Institution's Mission and Goals statement and its published educational purposes" (Lopez, 1996). Here's how I adapted my introductory mass communications course (COM 150) to the new format:

I started with the existing course objectives. In my old syllabus, I had the following language:

 III. Goals and objectives. Students will understand the nature, functions and responsibilities of communication media, including print and broadcast journalism, and know how to be intelligent consumers of mass media. On completion of the course, students will be able:

  1. To define the functions of the mass media in the United States;
  2. To describe the various mass media, including books, newspapers, radio, motion pictures, television and the Internet as technologies of communication;
  3. To articulate the complexity of practices in the industries that make up the media, as well as the trend toward concentration of ownership;
  4. To apply critical methods to the study of mass communication; and
  5. To demonstrate expanded awareness of the importance of traditional and nontraditional mass communications media.

But that won't do any more, so I copied the SCI mission statement and pasted it into the new syllabus as Section III. Then I added a Section IV to my syllabus headed "Goals, Objectives and Outcomes." Since goals are broadly stated intentions and objectives are measurable behaviors, I split it into two parts. The first required only a couple of word changes:

 A. Goals.

  • Students will understand the nature, functions and responsibilities of communication media, including print and broadcast journalism.
  • Students will become intelligent consumers of mass media.

The second part of my old goals and objectives statement, the part about what I want my students to learn about the mass media, I was able to translate pretty easily into a set of course-based objectives or CBSLOs. I'll get to it in a minute. But I can explain the new format more easily if I talk about an intervening step first.

Remember what Cecilia Lopez said about colleges that have "clearly linked their assessment activities to their own statements of purpose and goals?" Well, that's what we did Dec. 9, when we "identif[ied] the skills that the College needs to nurture in order to prepare students for those enduring outcomes contained within the mission [statement]" and thus "provide[ed] the foundation upon which the effectiveness of the curriculum can be assessed at the College, Program and Course levels" (Kolich, 2004).

So I linked the mission to objectives in Sections III and IV. Here's how. The mission statement reads: "The mission of Springfield College in Illinois is to provide students the best liberal arts education in the Ursuline tradition of a nurturing faith-based environment. We prepare students for a life of learning, leadership and service in a diverse world." And the second part of Section IV lists the collegewide learning objectives we identified at the workshop in December like this:

 B. Objectives. The following Common Student Learning Objectives (CSLOs) adopted Dec. 9, 2004, are addressed:

  • Content Knowledge (Lifelong Learning) CK-1. Know and apply the central concepts of the subject matter.
  • Communication Skills (Lifelong Learning and Leadership) CS-1. Communicate effectively in oral and written forms.
  • Problem Solving Skills (Lifelong Learning and Leadership) PS-2. Seek information and develop an in-depth knowledge base, grounded in research.
  • Social Responsibility (Service and Leadership) SR-3. Develop good citizenship.
  • Global Perspectives (Diversity) GP-1. Recognize the importance of diversity of opinion, abilities and cultures.
  • of opinion, abilities and cultures.

See how the language of the mission statement is picked up in each one of the objectives? Well, we want our outside stakeholders to see it, too. That's why we're insisting on new headings and new language for the syllabi, including the parts in parentheses that establish the linkage. Now we're ready to go back to those CBSLOs or course-based learning objectives.

My next step was to number the CBSLOs and link them to the CSLOs. Like this:

 C. Course Based Student Learning Objectives. Upon completion of the course, students will be able to demonstrate their mastery of the following learning outcomes, addressing the following CLSOs (in parentheses):

  • CBSLO-1. To define the functions of the mass media in the United States (CK-1, SR-3, GP-1).
  • CBSLO-2. To describe the various mass media, including books, newspapers, radio, motion pictures, television and the Internet as technologies of communication (CK-1, CS-1).
  • CBSLO-3. To articulate the complexity of practices in the industries that make up the media, as well as the trend toward concentration of ownership (CK-1, CS-1).
  • CBSLO-4. To apply critical methods to the study of mass communication. (CK-1, PS-2).
  • CBSLO-5. To evaluate the importance of traditional and nontraditional mass communications media (CK-1, GP-1).

See how the SCI objectives (the CSLOs) are linked to specific course objectives (my CBSLOs)? Again, that's what we want the outside stakeholders to see. I'll admit our system of coding the objectives, numbering them and cross-referencing them is cumbersome, but it's designed to be transparent to outside stakeholders. And transparency, not elegance, is what we need here.

My final step is to link the CBSLOs to the assignments. I did it in Section VI of the syllabus, which lists Course Requirements. See how I pick up the coded CBSLOs in my summary of written assignments? Again, it's designed to be transparent to educators.

 C. Written Assignments.

  • Students are required to post to the message board journal observations on the newspaper or broadcast news site you monitor. When news events occur that relate to principles we are studying, I will post pertinent information and questions to the message board. (CBSLO 1, 2, 3, 4, 5)
  • Students are required to write an eight- to 12-page documented term paper on some aspect of the mass media's impact on society and to summarize your research in a three- to five-minute informal oral presentation. (CBLSO 1, 3, 4)
  • Both the midterm and final exam will be a combination of essay questions, in which students will discuss broad trends related to overarching course goals and objectives; and shorter (25-point) essay questions in which students will define terms and tell their significance. Reflective questions, in which students speak to changes in their knowledge and understanding of media issues at the beginning and end of the course, may be embedded in the test format. The final exam will be cumulative, covering the entire semester. (CBLSO 1, 2, 3, 5)

So in the end, I was able to convert my old COM 150 to the new format by following three steps:

We will go over this in a faculty meeting at 5 p.m. Tuesday, April 19. And the new syllabi are due to the new dean of academic affairs basically at the end of July. I'll have more tips in next month's newsletter.

-- Pete Ellertsen, chair, Assessment Committee

References:

There's a prototype syllabus linked to this issue of Nuts & Bolts, along with examples of how the mission statement language about (a) service, (b) diversity, and (c) lifelong learning and leadership can be linked to CSLOs, CBSLOs and assignments. In the examples, I've color-coded selected phrases from the mission statement to suggest how they link down through the stated objectives to assignments.

Nuts & Bolts is an electronic newsletter published by SCI's Assessment Committee. Members are: Bob Blankenberger, history and philosophy; Brian Ferguson, chemistry; Amy Lakin, English; Matt Mogle, fine arts; Rick Rossetto, biology; Steve Stowers, math; Barb Tanzyus, math; and Pete Ellertsen (chair), English and mass communications. Kevin Broeckling, dean of students; and Jeff Mueller, dean of the college, serve ex officio. The newsletter is available on line at http://www.sci.edu/assessment/newsarchive.html

If you have information, comments or feedback, please contact any committee member or Nuts & Bolts editor Pete Ellertsen, in Becker L-16A on the SCI campus, 525-1420 ext. 519 or by e-mail at <pellertsen@sci.edu>.